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	<title>Marketing Chattah</title>
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	<link>http://marchsecond.wordpress.com</link>
	<description>Rants and Raves from March Second</description>
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		<title>Marketing Chattah</title>
		<link>http://marchsecond.wordpress.com</link>
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		<item>
		<title>Loyal Customers On Sale</title>
		<link>http://marchsecond.wordpress.com/2009/09/02/loyal-customers-on-sale/</link>
		<comments>http://marchsecond.wordpress.com/2009/09/02/loyal-customers-on-sale/#comments</comments>
		<pubDate>Wed, 02 Sep 2009 14:57:03 +0000</pubDate>
		<dc:creator>don white</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://marchsecond.wordpress.com/?p=161</guid>
		<description><![CDATA[Two things caught my eye over the past few weeks. First, a NYT article  reported that some high-end retailers are resorting to &#8221;secret sales,  whispered discounts and discreet price negotiations between a customer and a sales person in the aisle of the store,  in order to convert browsers into buyers.  The reporter went on to suggest that this very personalized recession-driven pricing strategy is democratizing the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marchsecond.wordpress.com&amp;blog=4541598&amp;post=161&amp;subd=marchsecond&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">don white</media:title>
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		<title>Mixing Media</title>
		<link>http://marchsecond.wordpress.com/2009/07/06/mixing-media/</link>
		<comments>http://marchsecond.wordpress.com/2009/07/06/mixing-media/#comments</comments>
		<pubDate>Mon, 06 Jul 2009 16:54:52 +0000</pubDate>
		<dc:creator>don white</dc:creator>
				<category><![CDATA[Consumer Trends]]></category>
		<category><![CDATA[Multi-channel Marketing]]></category>
		<category><![CDATA[New Media]]></category>
		<category><![CDATA[Profiling]]></category>
		<category><![CDATA[Segmentation]]></category>

		<guid isPermaLink="false">http://marchsecond.wordpress.com/?p=150</guid>
		<description><![CDATA[I love books and book stores. My favorite airport stop is the book store. I have actually missed flights while I pondered  which books to buy. I also read the newspaper every morning and, creature of habit,  still get the New York Times delivered to my home. Dave, my friend and former business partner,  is [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marchsecond.wordpress.com&amp;blog=4541598&amp;post=150&amp;subd=marchsecond&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://marchsecond.wordpress.com/2009/07/06/mixing-media/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">don white</media:title>
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		<title>Used Car Chic</title>
		<link>http://marchsecond.wordpress.com/2009/06/01/used-car-chic/</link>
		<comments>http://marchsecond.wordpress.com/2009/06/01/used-car-chic/#comments</comments>
		<pubDate>Mon, 01 Jun 2009 16:08:41 +0000</pubDate>
		<dc:creator>don white</dc:creator>
				<category><![CDATA[Common Sense Marketing]]></category>
		<category><![CDATA[Consumer Trends]]></category>
		<category><![CDATA[Customer Insights]]></category>
		<category><![CDATA[Customer Loyalty]]></category>
		<category><![CDATA[Ecommerce]]></category>
		<category><![CDATA[Multi-channel Marketing]]></category>
		<category><![CDATA[Segmentation]]></category>

		<guid isPermaLink="false">http://marchsecond.wordpress.com/?p=144</guid>
		<description><![CDATA[An article in the NY Times this weekend asks the question, &#8220;Can American drivers live without that new-car smell?&#8221; The answer seems to be &#8220;yes they can&#8221; as new car sales  have plummeted to below 10 million, a 46% drop from their peak a few years ago. Most industry observers are forecasting continued lower sales through [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marchsecond.wordpress.com&amp;blog=4541598&amp;post=144&amp;subd=marchsecond&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">don white</media:title>
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		<title>A Time for Reinvention</title>
		<link>http://marchsecond.wordpress.com/2009/05/27/a-time-for-reinvention/</link>
		<comments>http://marchsecond.wordpress.com/2009/05/27/a-time-for-reinvention/#comments</comments>
		<pubDate>Wed, 27 May 2009 21:03:11 +0000</pubDate>
		<dc:creator>don white</dc:creator>
				<category><![CDATA[Business Intelligence]]></category>
		<category><![CDATA[Channel Optimization]]></category>
		<category><![CDATA[Customer Insights]]></category>
		<category><![CDATA[Marketing Effectiveness]]></category>
		<category><![CDATA[Marketing Efficiency]]></category>
		<category><![CDATA[Marketing Mix Analysis]]></category>
		<category><![CDATA[Return on Marketing (ROM)]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[Technology Assessment]]></category>
		<category><![CDATA[Technology Roadmap]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://marchsecond.wordpress.com/?p=141</guid>
		<description><![CDATA[I was reading some of the online news  this morning and I came across  a recent article on Forbes.com titled &#8221; To Reinvent Your Company, Reinvent Yourself &#8220;  .  The authors, Scott Anthony and Michael Putz, write that companies are beginning to recognize that to survive  turbulent times like we&#8217;re experiencing now requires a &#8220;process of continual reinvention&#8221;. They describe [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marchsecond.wordpress.com&amp;blog=4541598&amp;post=141&amp;subd=marchsecond&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">don white</media:title>
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		<title>Appliance, Tools and More</title>
		<link>http://marchsecond.wordpress.com/2009/05/12/appliance-tools-and-more/</link>
		<comments>http://marchsecond.wordpress.com/2009/05/12/appliance-tools-and-more/#comments</comments>
		<pubDate>Tue, 12 May 2009 14:36:26 +0000</pubDate>
		<dc:creator>don white</dc:creator>
				<category><![CDATA[Customer Insights]]></category>
		<category><![CDATA[Customer Touchpoints]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://marchsecond.wordpress.com/?p=137</guid>
		<description><![CDATA[Without much fanfare Sears launched a networking hub called MySears at the end of March and quickly registerd about 200,000 users. This past week it launched a similar site called MyKmart. A company spokesperson said that the chain’s goal is to &#8220;glean new insights from customers and give the brand more of a human face.&#8221;  Sears said [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marchsecond.wordpress.com&amp;blog=4541598&amp;post=137&amp;subd=marchsecond&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">don white</media:title>
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		<item>
		<title>Fast Forward Blues</title>
		<link>http://marchsecond.wordpress.com/2009/05/06/fast-forward-blues/</link>
		<comments>http://marchsecond.wordpress.com/2009/05/06/fast-forward-blues/#comments</comments>
		<pubDate>Wed, 06 May 2009 14:46:29 +0000</pubDate>
		<dc:creator>don white</dc:creator>
				<category><![CDATA[Common Sense Marketing]]></category>
		<category><![CDATA[Marketing Effectiveness]]></category>
		<category><![CDATA[Marketing Efficiency]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://marchsecond.wordpress.com/?p=132</guid>
		<description><![CDATA[After a few evenings watching TV with my older kids I&#8217;m convinced the 30 second spot is one of  least effective ways to invest marketing dollars. I&#8217;m sure many of you are not surprised. Nielsen media research may not say that but what are they measuring? If it is share and rating points for American Idol, the statistics [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marchsecond.wordpress.com&amp;blog=4541598&amp;post=132&amp;subd=marchsecond&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">don white</media:title>
		</media:content>
	</item>
		<item>
		<title>Oprahsized</title>
		<link>http://marchsecond.wordpress.com/2009/04/29/oprahsized/</link>
		<comments>http://marchsecond.wordpress.com/2009/04/29/oprahsized/#comments</comments>
		<pubDate>Wed, 29 Apr 2009 22:12:33 +0000</pubDate>
		<dc:creator>don white</dc:creator>
				<category><![CDATA[Customer Insights]]></category>
		<category><![CDATA[Customer Touchpoints]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://marchsecond.wordpress.com/?p=129</guid>
		<description><![CDATA[A week ago Twitter, the microblogging service,  received a big boost from Oprah Winfrey when she signed up and tapped out her first message during her afternoon talk show. Soon after, Megan Calhoun, founder of Twitter Moms, declared that &#8220;Twitter has officially hit the mainstream&#8221;.  Like Facebook, Twitter is quickly attracting millions of users,  growing from 8 [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marchsecond.wordpress.com&amp;blog=4541598&amp;post=129&amp;subd=marchsecond&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://marchsecond.wordpress.com/2009/04/29/oprahsized/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">don white</media:title>
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		<item>
		<title>Pricing Temptations</title>
		<link>http://marchsecond.wordpress.com/2009/04/03/pricing-temptations/</link>
		<comments>http://marchsecond.wordpress.com/2009/04/03/pricing-temptations/#comments</comments>
		<pubDate>Fri, 03 Apr 2009 19:22:27 +0000</pubDate>
		<dc:creator>don white</dc:creator>
				<category><![CDATA[Campaign Management]]></category>
		<category><![CDATA[Channel Optimization]]></category>
		<category><![CDATA[Customer Life Time Value]]></category>
		<category><![CDATA[Customer Touchpoints]]></category>
		<category><![CDATA[High Value Customers]]></category>
		<category><![CDATA[Marketing Applications]]></category>
		<category><![CDATA[Marketing Automation]]></category>
		<category><![CDATA[Marketing Technology]]></category>
		<category><![CDATA[Multi-channel Marketing]]></category>
		<category><![CDATA[Relationship Marketing]]></category>
		<category><![CDATA[Segmentation]]></category>
		<category><![CDATA[Travel & Hospitality]]></category>

		<guid isPermaLink="false">http://marchsecond.wordpress.com/?p=123</guid>
		<description><![CDATA[When demand drops, price discounting becomes very tempting. It&#8217;s not surprising. It&#8217;s easier to drop prices than it is to change perceptions on product quality and value.  Add a large dose of economic uncertainty,  and prices will inevitably come tumbling down. Ideally, discounting should be a tactic of last resort for luxury, high perceived value brands. But [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marchsecond.wordpress.com&amp;blog=4541598&amp;post=123&amp;subd=marchsecond&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://marchsecond.wordpress.com/2009/04/03/pricing-temptations/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">don white</media:title>
		</media:content>
	</item>
		<item>
		<title>Survival Tips for Small Businesses</title>
		<link>http://marchsecond.wordpress.com/2009/03/25/survival-tips-for-small-businesses/</link>
		<comments>http://marchsecond.wordpress.com/2009/03/25/survival-tips-for-small-businesses/#comments</comments>
		<pubDate>Wed, 25 Mar 2009 12:50:43 +0000</pubDate>
		<dc:creator>don white</dc:creator>
				<category><![CDATA[Common Sense Marketing]]></category>
		<category><![CDATA[Customer Insights]]></category>
		<category><![CDATA[Customer Life Time Value]]></category>
		<category><![CDATA[Customer Loyalty]]></category>
		<category><![CDATA[Customer Touchpoints]]></category>
		<category><![CDATA[High Value Customers]]></category>
		<category><![CDATA[Marketing Automation]]></category>
		<category><![CDATA[Profiling]]></category>
		<category><![CDATA[Relationship Marketing]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Segmentation]]></category>

		<guid isPermaLink="false">http://marchsecond.wordpress.com/?p=121</guid>
		<description><![CDATA[In listening to President Obama&#8217;s tutorial masquerading as a press conference last night I was struck by his ability to stay on message. Be patient, stay positive, things are getting better.  A lot has been written about the power of positive thinking, some of it psycho babble and some of it pretty insightful. As a [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marchsecond.wordpress.com&amp;blog=4541598&amp;post=121&amp;subd=marchsecond&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://marchsecond.wordpress.com/2009/03/25/survival-tips-for-small-businesses/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">don white</media:title>
		</media:content>
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		<item>
		<title>Sports Marketing Redefined</title>
		<link>http://marchsecond.wordpress.com/2009/03/23/sports-marketing-redefined/</link>
		<comments>http://marchsecond.wordpress.com/2009/03/23/sports-marketing-redefined/#comments</comments>
		<pubDate>Mon, 23 Mar 2009 14:37:49 +0000</pubDate>
		<dc:creator>don white</dc:creator>
				<category><![CDATA[Common Sense Marketing]]></category>
		<category><![CDATA[Event-based Marketing]]></category>
		<category><![CDATA[Financial Services]]></category>
		<category><![CDATA[Marketing Effectiveness]]></category>
		<category><![CDATA[Multi-channel Marketing]]></category>
		<category><![CDATA[Return on Marketing (ROM)]]></category>

		<guid isPermaLink="false">http://marchsecond.wordpress.com/?p=118</guid>
		<description><![CDATA[Bank of America&#8217;s decision to back away from becoming the elite sponsor of the new Yankee Stadium will cost the team $10 million in annual revenue. It also is a harbinger of how the recession is impacting sports marketing marketing overall. Ken Lewis, Bank of America&#8217;s CEO, defended sports marketing deals saying, &#8220;I think they are [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marchsecond.wordpress.com&amp;blog=4541598&amp;post=118&amp;subd=marchsecond&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://marchsecond.wordpress.com/2009/03/23/sports-marketing-redefined/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">don white</media:title>
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